Brett Truett: SoftNoze Founder, President & CEO

After having 14 different addresses by the age of 16, and attending two New York colleges for mechanical engineering technology, in 1991 Brett Truett founded SoftNoze USA Inc. Brett set out to develop his patent pending, spring-loaded, sensor mount. Following are periodic news and stories relative to Brett's experiences. Are you wondering, "Why did Brett select "SoftNoze" as a company name?" Then please read a company called SoftNoze


SoftNoze USA, Brett Truett, celebrates 25 years
January 25, 2016 - Today SoftNoze USA celebrates 25 years of operation... Originally offering just a few Spring-loaded Sensor Brackets to Protect Sensors, to today as they provide Thousands of Components to Integrate Automation Sensors & Switches.


Brett Truett's Personal Website Posted
March 2015 - Brett took some time to curate a personal website, it's a work in progresss, but feel free to have a visit, Brett Truett's personal homepage.


Year Two as YEA! Instructor
November 2014 - For a second year, Brett Truett will be one of three instructors to guide young CEOs through a business start-up process. Read more at Truett instructs for YEA! Students at MVCC

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Truett / SoftNoze Support History
March 1, 2014 - Lending support to the arts, a donation funds documentary by Ilion Films Truett's motivation tied to a desire to support the inventivness and start of precision machining just down the road at Remington Arms in the 1850's.

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SUNYIT hosts Brett & Michelle Truett
March 2013 - Brett Truett and his wife Michelle make joint presentation to attendees of a NYS regional college business plan competition.

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Truett shares in a discussion with students
February 26, 2013 - Local Leaders of Industry and CEOs share their experiences and insights into the business world with the next generation of CEO's in a round table discussion at MVCC. Brett Truett one of...


SoftNoze China opens, Truett named CEO
March 30, 2009 - SoftNoze USA has successfully completed the establishment of their Foreign-Invested Commercial Enterprise (FICE) in Shanghai, China...

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SoftNoze/Truett Awarded Patent
September 18, 2007 - Inventor, SoftNoze founder, awarded patent for a hybrid limit switch, which utilizes a stanadrd proximity switch.


SoftNoze & CEO Truett engage with students, robots
March 24, 2005 - CEO Brett Truett attends and works with local college students at the annual SUNYIT Mohawk Valley Technology & Pre-Engineering Showcase...

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Entrepreneur to mold Bagg’s Square
September 13, 2004, Utica, NY - Truett envisions artisan complex for warehouse, by Casey J Dickson...

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Op-ed in Life & Times
September 10-16, 2004 - Brett Truett writes about rival cities and some thoughts for Rome and Utica, NY...

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Truett speaks with kids about inventions
April 15, 2003 Today, at the request of Executive Director Marlene B. Brown, SoftNoze CEO Brett Truett spoke to children about inventing and product development at Utica’s Children Museum.


SoftNoze CEO attends press conference
March 14, 2003 - Truett attends Utica Mayor's media event and suggests lower New York State taxes would support job growth.

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Accent on Excellence recognizes SoftNoze CEO
September 15, 2002 - Accent on Excellence is an awards program focused on recognizing...

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Truett re-elected to board
December 2001 - Truett one of 12 directors elected to three-year terms on Mohawk Valley Chamber of Commerce Board...

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SoftNoze CEO presents at Sensors Expo
May 5, 2001 Brett B Truett, Founder and President of SoftNoze USA Inc will presents a paper and presentation titled "Improving the Reliability of Industrial Sensors" at Sensors Expo on June 6, 2001 from 2pm to 3:15pm. Learn more or sign up at For a copy of the presetation after the event, please contact Brett


Seeking ISO 9001 Compliance
May 2001 - SoftNoze attracts grant, staff working with local community college to establish their ISO 9001 quality system for company products and processes.


Protecting proximity sensors
January 2001 - SoftNoze has feature article published in Sensors Magazine, authored by Brett Truett...

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SoftNoze/Truett Awarded Patent
September 26, 2000 - Company founder, Brett Truett, awarded new patent for means to install and replace sensors more quickly, design eliminates parts, reduces install costs.


Truett elected to board
November 1999 - Truett is named one of seven new Directors elected to Chamber Board...

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Truett speaks at technology luncheon
February 29, 1999 - The students in the Engineering Technology programs held a luncheon in celebration of National Engineers Week. The engineers' week luncheon brought together local engineers and SUNY Utica-Rome students to share lunch, ideas and information. Brett Truett, a former student and founder of SoftNoze, was the guest speaker.


New home for SoftNoze, with Room to Grow
May 31, 1997 - SoftNoze USA Inc has a new home, and building to call it's own. Thanks to a successful Herkimer County auction bid by Brett Truett, SoftNoze will be redeveloping a Frankfort, NY property.


Truett speaks at former college
April 8, 1996 - Brett Truett made a presentation to attendees of the College of Technology and SUNY Morrisville's “Transfer Information Evening”. The event was held at SUNY Morrisville, where Truett spoke about his education experiences at both colleges and related topics for the benefit of students and their professors.


SoftNoze VP heads to Dusseldorf
September 1993 - Brett Truett ventures to Germany seeking connections and market intelligence at Interkama (Dusseldorf, Germany), world's largest factory automation trade expo.


SoftNoze/Truett Awarded Patent
Jun 9, 1992 - Company has patent protecting it's founder's concept for protecting inductive proximity sensors from impact and abrasion damage; industries stand to save millions by avoiding equipment downtime!


Truett offers talk on employer's history
January 1991 - Brett Truett spoke to Little Fall's Universalist Men’s Club on the history and his reflections on the "Union Fork & Hoe Tool Company". As a Project Engineer, Truett spoke about his job and also showed a company video that highlighted UF&H's products and operations.


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