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1. What industry and markets does SoftNoze serve?

SoftNoze serves a very diverse customer base spread across all industries where automation controls are used. Specifically people and companies that design, use, sell and or maintain Automation Sensors benefit from SoftNoze's Sensor Integration Components. Clients are found in two distinct market segments; Discrete and Process Automation.

Discrete Automation: this segment consists of machinery and systems used to assemble and or control component parts. Examples include a machine and assembly lines that produce automobile parts, vehicles or household appliances. Other examples are systems or equipment used to move people around within amusement parks or on stages within theaters, as well as equipment used to handle shipping containers in ports and rail yards. Another way to think about "discrete manufacturing" is that these companies measure their output in "numeric quantities". Traditionally sensors in discrete control systems have only two modes, they are either "On" or "Off". Therefore discrete sensors simply report if an object is present or not present.

Process Automation: is where continuous streams of product, such as chemicals, paper, foods and beverages are produced. Another way to think "process-based" manufacturers is that they measure their output by "weight or volume". The equipment, control systems and sensors used here collectively makeup the Process Automation industry. Sensors in this segment typical have outputs that are variable, for example ranging from 4 to 20 mA (milliamps). Therefore process sensors can measure widely varying pressures, temperatures, ph, etc.

Globally, the machinery and equipment builders within both these markets embed over $14B (USD) worth of sensors and switches in 2004. Each sensor and switch requires one or more products to Mount, Apply, Position and or Protect it; and the Sensor Integration Components that make this possible are what SoftNoze specializes in.

2. What is Industrial Automation?

Industrial, or Factory, Automation can be described as automatically controlling the operation of an apparatus, process, or system using mechanical and electronic devices to reduce the need for human labor.

While much of this machinery can be found in the world's factories, a significant amount of automated machinery and equipment can be found in other settings, as mentioned above.

Automation Sensors are key devices within all this machinery and systems.

3. Can you name a few key applications for SoftNoze components?
Vehicle Manufacturing Machinery
Material Handling Equipment
Food & Beverage Production Lines
Packaging Machinery
Mining & Aggregate Systems
Mobile Equipment & Port Equipment
Metals Manufacturing Machines
Water & Waste Water Facilities
4. Automation, Sensors...? Okay, but how about some pictures?

Sure thing, the links below offer illustrations. First take a look at where SoftNoze's Sensor Integration Components are located within a typical Automation System. Then click for some logos of Sensor & Switch companies who's products use SoftNoze's Integration Components.

5. Have another market-related question?
Great, my name is Penny and I work in the SoftNoze Marketing Department. I would be happy to help you get the answers you require. Simply email me via the following link I'll try to make it fast too!